Case Study: Incredible Growth in One Year
Background
Dress Up Your Wedding is an online wedding planning service for new brides. It offers free tools to brides for help in planning their weddings. Dress Up Your Wedding's revenue comes from wedding professionals who advertise to the brides.
Problem
Dress Up Your Wedding's growth was stagnant. The growth of Dress Up Your Wedding depends on the amount of wedding professionals who advertise with the site. For months, the amount of professionals was around 700. It needed much more than this to support the small business and its two owners.
Their original marketing plan was to spread word about their site by partnering with other wedding sites and joining wedding associations. The growth experienced from these channels had leveled off. Dress Up Your Wedding had never directly contacted any wedding professionals to join the site, they had just relied on the hope that wedding professionals would find them.
Goal
The owners had figured it would take at least double the current amount of professionals on the site in order to reach profitability, or around 2,000 professionals.
They also needed to keep their costs in check, as any business that is strapped for cash does.
Solution
They decided the best course of action was to start contacting these professionals that they have laid the groundwork for a relationship with for the past year. They needed a cost effective way to build lasting relationships with potential members.
Dress Up Your Wedding chose FireMail as the way to start this relationship. They set up a campaign to contact the wedding professionals. They sent these professionals a series of messages each with more detailed information about the benefits of advertising online and being a part of the Dress Up Your Wedding community.
Result
Within 2 months of starting the campaign, they had reached their goal of 2,000 wedding professionals on their website. They had just reached their break even point, but they didn't stop there. Over the next 8 months, they had growth to over 5,000 active wedding professionals!
FireMail made it possible for Dress Up Your Wedding to grow over 600% in less than a year
After they had set up their campaign, the owners only had to keep adding wedding professionals to the campaign. It kept giving them the results they needed!
Testimonials
As a promo for our brewery, we have some information that we like to send our fans. With FireMail, keeping in touch with our customers is easier than ever! It lets us focus on what we do best - brew beer.
– Dan J., Green Hero Brewery
"I want to say that your customer service was excellent when I called earlier today. The level of detail and amount of help that you gave me was so impressive."
– Jennifer C.
"Before we used FireMail, our online presence was severely limited. After we implemented it, our site was more popular than ever! Our ROI is higher with this than any other form of marketing we do. Your campaign manager has literally made our business a success, Thank You!"
– Chris D., Dress Up Your Wedding
"When I needed an easy way to reach more people through my blog, I chose FireMail. Both new and return visitor number skyrocketed after just a few weeks of use!"
– Matthew F.