FireMail Makes Email Marketing Easy

A campaign is a collection of messages and prospects. FireMail differs from traditional newsletter services in an important way. When a prospect is added to the campaign, they receive the first message in the campaign no matter when they are added. After the scheduled delay, they receive the second message and so on until they convert or opt-out. Each prospect is on their own schedule depending on when they were added to the campaign, unlike a newsletter in which all prospects receive the same message at the same time regardless of the date they were added. By using FireMail, you are able to control your relationship with your prospective customer.

The messages can be written in rich HTML or plain text. They can also be scheduled in sequence to be sent out daily, weekly, monthly, or any other period that suits your marketing objectives. Each message can have variations so you can determine what messages work best.

With FireMail, you use your own email server or account. This gives you total control over the quality of your results. Other services send your messages on the same account as everyone else. This means that one spammer can ruin it for everyone! Using your own account also reduces your costs, as most businesses already have their own email accounts. You can also use free email accounts from Gmail, Hotmail, Yahoo, and others.

The contacts can be prospects, leads, customers, business partners, employees, friends, group members, fans, or anyone else that you want to contact.

Once your campaign is in order, you are ready to begin!

There are various ways to track your success with FireMail. You can see deliverability rates, open rates, click-through rates, conversion rates, and more.

Using the tracking statistics, you can see which message variations earned the best results. Using these powerful tools, you can perfect your marketing campaign.

As you add more prospects to the same campaign, each one starts from the first message, so each contact has a consistent experience. This ensures your perfect marketing campaign works each and every time.

Stop worrying about lead conversion. FireMail has it covered.